Whichway App

The ECMC Innovation Lab created a pioneering mobile career decision-making app by researching, developing, and testing it from scratch. The app utilized O*Net, CareerOneStop, and BLS's public databases and featured a unique sorting algorithm and custom API to match user qualities, skills, interests with job titles, local training programs, and customized information. It stands as the first digital tool of its kind.

Prototype Video USABILITY REPORT

PROJECT FEATURED

EmpATHIZE

DEFINE

IDEATE

PROTOTYPE

TEST

ROLES

Core Team:

Senior UX Designer, UX Manager, Backend and Frontend Development team, team Interns

Business Stakeholders:

CFO and Board of Directors

My Role:

Principle UX researcher

My Duties:

Managed discovery and secondary research that influenced and shaped the business proposition. Served as the agile's team researcher testing prototypes and working with the design team to add new user needs into the product backlog and turn research insights into design solution.

PROCESS

Discovery and Define Phase:

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Design, Development, and Test Phase:

OUTCOMES

Regrettably, the iLab closed before Whichway's planned launch. The next steps would have involved alpha and beta testing with high school students and recent college graduates. There were also plans to expand Whichway into a college major decision-making tool.