Experience Team Reorg

After joining EY as a research lead and UX strategist for a complex project, I collaborated with the lead designer to restructure an nine-member experience team (covering design, research, and analytics). We integrated design thinking and agile methodologies, establishing a project roadmap, workflow guidelines, wrote and got team-buy in on a project charter, and created objectives and key results. These were all novel methods and had not been used at EY prior to my joining.

Prototype Video USABILITY REPORT

PROJECT FEATURED

EmpATHIZE

DEFINE

IDEATE

PROTOTYPE

TEST

ROLES

Core Team:

A nine person experience design team including project managers, designers, researchers, and an analytics devision.

Business Stakeholders:

Head of CX, UX Design Director, Director of Data Science, and the UX Research Director

My Role:

Lead UX Researcher and Strategist

My Duties:

PROCESS

Discovery and Define Phase:

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Design, Development, and Test Phase:

OUTCOMES

Before I joined the team the project had stalled, was not delivering value, and members of the team were experience high levels of disfunction and confusion. After defining goals, roles, and responsibilities by adopting and merging design thinking and agile frameworks, the team expressed that they now could align on key objectives, collaborated effectively, and were able to consistently deliver value each sprint. Following the orchestration of this transformation and leading four research projects, I departed due to creative differences with senior research management.